Our Mission

To be the best we can in supporting and enabling people to achieve good mental health and wellbeing; to develop their full potential, realise their hopes and aspirations, and to lead fulfilling lives.


Our Core Values:


• See the person

Mental health should not define the person, it is a part of the person.


• Care and quality

Anyone experiencing mental ill-health should be listened to and treated with compassion, respect and understanding, and have access to good quality care and support at time of need.


• Inclusive and Open

Our approach is to be inclusive of people with lived experience of mental health and open to change and innovation in service approaches and delivery.


• Integrity and Accountability

As mental health advocates we must uphold the trust placed in us by all our stakeholders and demonstrate professional integrity and accountability at all times.  

Action in Mind needs your support to make the places where you learn and study or the local communities and neighbourhoods where you live to become better informed about and understanding of mental health.  Together, we can make a real and positive difference to people’s lives by bringing an end to mental health stigma and discrimination by creating a pathway of positive mental wellbeing for everyone.

For more information about The Collective AiM and how you can become involved click Join Us, email info@actioninmind.org.uk or call 01786 451203 (office hours)

Join Us